{"id":10976,"date":"2025-11-18T13:37:17","date_gmt":"2025-11-18T13:37:17","guid":{"rendered":"https:\/\/staging2813.oneglobalbroking.com\/?p=10976"},"modified":"2025-12-15T14:21:08","modified_gmt":"2025-12-15T14:21:08","slug":"oneglobal-acquires-proativa-and-accelerates-expansion-in-employee-benefits-in-brazil","status":"publish","type":"post","link":"https:\/\/oneglobalbroking.com\/?p=10976","title":{"rendered":"Oneglobal Acquires Proativa and Accelerates Expansion in Employee Benefits in Brazil"},"content":{"rendered":"\t\t
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London, 18 November 2025<\/strong> \u2013 Oneglobal Brasil, the Brazilian arm of international insurance and reinsurance broker Oneglobal Broking Limited, controlled by J.C. Flowers & Co, announces the acquisition of Proativa Benefits Consulting, a brokerage specialising in corporate benefits management. This transaction positions Oneglobal to offer clients a comprehensive range of corporate risk protection, from large-risk solutions to life and pension benefits.<\/p>

The deal stems from strong expansion synergies: two fast-growing brokerages with aligned culture and strategic vision, and a clear plan to increase revenue through cross-selling and new client acquisition, thanks to a more complete product portfolio. Together, Oneglobal and Proativa will have a diversified and highly loyal client base, supported by a team of nearly 150 professionals recognised for their consultative approach and client-centric service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Proativa was founded in 2019 by Michel Wajs, an executive from the technology sector, and Roberto Sturm, an experienced insurance professional, with investment from the founding partners of Hix Capital through a proprietary vehicle. Both founders will remain actively involved in the business, sharing the common goal of driving growth.<\/p>

The leadership teams of Oneglobal Brasil and Proativa believe that the sector context, with clients across industrial, pharmaceutical, financial, services and energy segments in different regions of Brazil, will broaden the team\u2019s technical and analytical capabilities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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See below what the leaders of Oneglobal Brasil and Proativa said about the transaction:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\u201cThe arrival of Proativa marks a decisive step in our strategy to deliver complete and integrated solutions to clients. We will combine Oneglobal\u2019s technical depth in large risks with Proativa\u2019s consultative excellence in benefits, in a move guided by strong cultural alignment and entrepreneurial spirit. This combination strengthens our vision for the future and creates immediate commercial opportunities across both portfolios\u201d \t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tLuis Cardoso, CEO of Oneglobal Holdings Brasil<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\u201cOneglobal Brasil and Proativa share a trajectory of rapid growth. Now, the complementarity of our operations will open many opportunities to expand sales to existing clients. Our expectation is to triple the volume of premiums across both businesses, which currently stands at nearly BRL 1 billion\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tLeonardo Dale, CEO of Oneglobal Seguros<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\u201cWe are delighted to join forces with Oneglobal. This partnership enhances our ability to deliver excellent services and invest in technology, while maintaining our DNA of client proximity and strengthening our brand at a global level\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tRoberto Sturm, Partner and Vice-President of Commercial at Proativa<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tWe entered this transaction with clear principles: to preserve our legacy with clients and our team, and to expand our delivery capacity. We have experienced M&A processes before and learned what works. Here we found rare growth synergy \u2014 same culture, same vision and the same technical rigour\"\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tMichel Wajs, Partner and Vice-President of Client Relations at Proativa<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About Oneglobal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Oneglobal is an independent international broker operating in 15 countries, specialising in P&C\/Large Risks and bespoke corporate solutions. In Brazil, Oneglobal combines risk engineering, local and international placement, financial lines, multinational programmes and claims management, with a data-driven approach and high-standard governance. Our purpose is to protect and enable client growth by connecting global capacity with senior local teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About Proativa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founded in 2019 by Michel Wajs, from the technology and innovation sector, and Roberto Sturm, from the insurance market, Proativa has established itself as a boutique consultancy specialising in corporate benefits management.<\/p>


With more than 50 employees, BRL 300 million in premiums issued in 2025 and serving companies nationwide, Proativa set out to redefine the role of an insurance broker, acting consultatively and proactively with clients, delivering health management services and operational support to generate tangible results.<\/p>


The main motivation for joining Oneglobal was the complementarity between operations, the brand boost through global reach, and the remarkable cultural synergy between the companies \u2014 both truly client-centred and committed to a positive organisational climate focused on human development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brokerages combine complementary operations, totalling nearly BRL 1 billion in premiums. With cross-selling opportunities between large-risk insurance and employee benefits, they expect to triple premiums within three years.<\/p>\n","protected":false},"author":1,"featured_media":10978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[31,33,32],"class_list":["post-10976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-acquisition","tag-brazil","tag-latin-america"],"yoast_head":"\nOneglobal Acquires Proativa and Accelerates Expansion in Employee Benefits in Brazil - oneglobal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oneglobalbroking.com\/?p=10976\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oneglobal Acquires Proativa and Accelerates Expansion in Employee Benefits in Brazil - oneglobal\" \/>\n<meta property=\"og:description\" content=\"Brokerages combine complementary operations, totalling nearly BRL 1 billion in premiums. 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