{"id":1955,"date":"2025-12-08T00:33:26","date_gmt":"2025-12-08T00:33:26","guid":{"rendered":"https:\/\/execor.vamtam.com\/?p=1955"},"modified":"2025-12-08T10:50:01","modified_gmt":"2025-12-08T10:50:01","slug":"how-we-helped-a-retail-brand-increase-sales-by-45","status":"publish","type":"post","link":"https:\/\/oneglobalbroking.com\/?p=1955","title":{"rendered":"Pacaembu Stadium: A New Landmark for S\u00e3o Paulo in a FIFA Club World Cup Year"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1955\" class=\"elementor elementor-1955\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d05f93f e-flex e-con-boxed e-con e-parent\" data-id=\"6d05f93f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77742468 e-con-full e-flex e-con e-child\" data-id=\"77742468\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f09b16b e-con-full e-flex e-con e-child\" data-id=\"1f09b16b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231c9d3b e-con-full e-flex e-con e-child\" data-id=\"231c9d3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7128a40a elementor-widget elementor-widget-text-editor\" data-id=\"7128a40a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style><\/p><div><p>The year 2025 will be historic for world football. For the first time, the FIFA Club World Cup will take place in an expanded format, bringing together 32 teams from different continents in a grand celebration of the sport. Although the matches will be held in the United States, Brazil \u2013 and especially S\u00e3o Paulo \u2013 is also experiencing a moment of transformation in its sports scene: the reopening of Pacaembu Stadium.<\/p><p>On January 25, as the city celebrated its 471st anniversary, Pacaembu Stadium reopened its doors after three and a half years of renovations and an investment of R$800 million. The inaugural event was the final of the traditional S\u00e3o Paulo Youth Football Cup (Copinha), featuring a classic match between S\u00e3o Paulo and Corinthians, attended by more than 20,000 fans.<\/p><p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style><\/p><div>Just as the FIFA Club World Cup symbolizes the expansion and modernization of football on a global scale, Pacaembu Stadium follows the same path: renewed infrastructure, multiple uses, and risk management designed to meet the highest standards.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4d85ff elementor-widget elementor-widget-heading\" data-id=\"5e4d85ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Multifunctional Complex Open to the City\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1e5ab759 elementor-widget elementor-widget-text-editor\" data-id=\"1e5ab759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style><\/p><div><p>The transformation of Pacaembu Stadium goes far beyond sports. The former South Stand, known as the \u201cTobog\u00e3,\u201d has been replaced by a new multifunctional building that includes:<\/p><ul><li>An innovative hotel concept, where rooms can be converted into VIP boxes during concerts and events;<\/li><li>A sports rehabilitation center;<\/li><li>An events and convention center;<\/li><li>Corporate offices;<\/li><li>Rooftop restaurants with panoramic views of the field;<\/li><li>A multi-purpose underground space for concerts and exhibitions;<\/li><li>A large underground parking facility.<\/li><\/ul><p>The project also respected and revitalized existing historic structures, such as the sports gymnasium, Olympic swimming pool, and tennis center, ensuring the preservation of the complex\u2019s sporting identity.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91956f8 elementor-widget elementor-widget-heading\" data-id=\"91956f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Oneglobal\u2019s Role: World-Class Risk Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3a4cc8ef elementor-widget elementor-widget-text-editor\" data-id=\"3a4cc8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style><\/p><div><p>A project of this scale and complexity required carefully planned risk management, from the early stages of construction to the preparations for the daily operation of the new complex.<\/p><p>Under the leadership of Antonio Vianna Silva, Commercial Director of Oneglobal Brazil and head of the Sports &amp; Entertainment vertical, the company acted strategically across three essential pillars:<\/p><ul><li><strong>Preservation of Historical Heritage:<\/strong> Oneglobal conducted a detailed assessment of structural risks before the start of construction, focusing on preserving the architectural and cultural integrity of the stadium.<\/li><li><strong>Risk Management for New Structures and Operations:<\/strong> The inclusion of new functionalities and increased capacity required a complete review of safety, prevention, and operational continuity plans.<\/li><li><strong>Planning for Major Events:<\/strong> With its new multifunctional profile, Oneglobal developed customized insurance and risk management solutions for events of different types and sizes, ensuring safety and efficiency for organizers and the public.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-155f3247 e-con-full e-flex e-con e-child\" data-id=\"155f3247\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Oneglobal played a pivotal role in safeguarding this transition, leading a comprehensive risk-management strategy that supported the preservation of heritage structures, the integration of new facilities, and the preparation for large-scale events. The new Pacaembu now stands as a symbol of innovation, resilience, and forward-looking urban renewal\u2014an example of how protecting legacies can open new horizons.<\/p>\n","protected":false},"author":1,"featured_media":10285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[11,12],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-story","tag-retail-brand-increase","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pacaembu Stadium: A New Landmark for S\u00e3o Paulo in a FIFA Club World Cup Year - oneglobal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oneglobalbroking.com\/?p=1955\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pacaembu Stadium: A New Landmark for S\u00e3o Paulo in a FIFA Club World Cup Year - oneglobal\" \/>\n<meta property=\"og:description\" content=\"Oneglobal played a pivotal role in safeguarding this transition, leading a comprehensive risk-management strategy that supported the preservation of heritage structures, the integration of new facilities, and the preparation for large-scale events. 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